Smooth Moderator – MARE BALTICUM 2024 Issue: Organizational Culture & Marketing Galore
- Maria Emmanuelle Arnidou
- Jun 2, 2024
- 3 min read
Babbling Intro
A little over 12 hours before my flight(s) to Tallinn, I am indulging my urge to write about the fantastic panels I have the honour to moderate in this year’s MARE BALTICUM Gaming & TECH Summit by HIPTHER – instead of finishing packing. Don’t you just love creative procrastination?? Hey, this way I will definitely keep my carry-on at under 8 kg AND I’ll have more content for my channels – LUCKY!
The Secret MARE BALTICUM Gaming & TECH Panel Recipe:
🥣 2 parts of Marketing and 1 part of Organizational Culture, more than a spoonful of all things insightful, and everything nice, like sugar and spice.
HIPTHER and Zoltan Tuendik have gathered the crème de la crème of experts from all walks of iGaming and Tech – from AI to Virtual Reality, Fintech, Blockchain and Compliance – to discuss the hottest industry updates that shape the present and future of millions of people, from industry professionals to consumers.
In this gourmet menu of insights / a true garden of info delights / I am thrilled to serve food for thought in two crucial sectors that can truly make or break a company’s success story:
Organizational Culture – the cornerstone of company structure, really, but also a ludicrous, common-sense investment that you can choose to Cash Out on, or mindlessly spend it, as a result of short-sighted business planning. There is so much to say about it, but since it is an aspect often misinterpreted or even overlooked, I am committed to keeping the “mystery” alive until our panel discussion with Professional Coaching experts Katri Delimoge and Hanno Ahonen.
Marketing (in Gaming & TECH): even if you have managed to unlock Zen Culture level and developed the perfect product or set of services for your audience, the successful communication of your vision and offerings is the holy grail of business. Your Marketing Strategy, Communications, Methods, and Public Relations are the key to customer acquisition and retention, and more importantly, your brand reputation and value.
Digital Marketing has long disrupted marketing communications and traditional advertising, utilizing the phenomenal tech advancements of the last 15+ years, web 2.0 and the social media boom.
But how do ground-breaking additions such as AI and Neuromarketing affect the synergies between people and technology?
What are the legal and ethical considerations for B2C marketing especially in the “sensitive” and often criticized iGaming industry? And what are the best practices when it comes to “PeopleTech” strategies, such as Affiliate Marketing or SEO?
How can B2B Marketing in Gaming & Tech keep up with the times, while keeping the focus on relationships?
Let’s discover the answers and even more questions together, at the MARE BALTICUM Gaming & TECH Summit 2024, taking place at the Hilton Tallinn Park Hotel, on 4-5 June. We all look forward to your thought-provoking questions and a set of engaging panels!
Add to Calendar – It’s a Date!
Cash Out on Organizational Culture: Are You a Spender or an Investor?
Time: 10:45 - 11:15 Location: Hilton Ballroom
Panelists: Katri Delimoge and Hanno Ahonen, Founders of Centre of Positive Influence (COPI)
Moderator: Maria Emma Arnidou, Event Marketing Coordinator at HIPTHER / Freelance Marketing Strategist and Consultant
Gaming & TECH Marketing Part 1: PeopleTech Synergies & Legal Considerations in B2C iGaming Marketing
Time: 14:15 - 15:00 Location: Hilton Ballroom
Panelists:
Fili Wiese, SEO Expert at Search Brothers
Santa Barkēviča, Head of Affiliate Marketing at Alfor
Jekaterina Dubnicka, Communications Manager at Slotsjudge
Jovita Gabnienė, Managing Partner at GABNYS.GABNIENĖ
Gaming & TECH Marketing Part 2: Multi-channel Marketing, B2B Adventures and PR Strategies
Time: 15:00 - 15:40 Location: Hilton Ballroom
Panelists:
Katarina Slaninova, Head of Marketing & Communications at Tom Horn Gaming
Dana Lihotina, Chief PR Officer at Delos Banking
Aleksandra Andrishak, Editor in Chief at Slotsjudge
Jovita Gabnienė, Managing Partner at GABNYS.GABNIENĖ
What Are You Waiting For?
Make sure to add our sessions to your calendar, and if you haven’t already registered for the MARE BALTICUM Gaming & TECH Summit, there’s still time to secure your spot!
What am I waiting for?? That suitcase won’t just pack itself (no matter how much I wish it would). See you all soon in Tallinn! 🤩
